Ι am οn the web among billions of sites . . . Will my site be found first?
This is a very common question among owners of business oriented web sites. Nevertheless it is the important question for anyone, who spends money to gain presence on the fast growing and constantly changing Internet.
Even a well built web site could be useless, if it does not turn up in the first 2 – 3 pages at the major search machines, when an Internet user is searching for a page-related topic by using common keywords in his search request.
E.g. a visitor is looking for a used car by typing the word “used”, a brand name and the name of an area into the search field of a major search machine. Your used car shop, which is situated in the area, should be within the first 2 – 3 result pages.
To achieve this goal web designers are using a technique called “search engine optimizing”, which is a mix of analysing how search machines are indexing pages, what the client’s business is about and realizing the results in the site’s design.
SEO is no woodoo stuff. It is serious analysing and understanding what the client want to tell the world and how search engine programs display the result of what they found in the client’s site. The scanning programs of search engines are not too smart. Thus search engines use special algorithms for automated analysing of what they found in the pages they have scanned.
The general idea is to push quality content to the top and sort out rubbish.
Sometimes it is right to go local, sometimes not. Sometimes it is good to put your client’s interest that he wants to sell a product on top, sometimes it is better to put a general description of his product in front. Anyway honesty is the key to success here.