Website design is mostly to decide how you want to reach others, what you want the world to know about you, and how to get your message across.
So it is neither graphic design nor programming. It means making decisions and telling others how to implement these decisions. You alone are responsible for your actions.
It is like writing a letter to someone: The recipiant is not present. You don’t know in which mood he may be when he receives your letter and what an impact your letter would have on him in his special situation. So it’s up to you to create a positive atmosphere, to attract the positive attention of the recipient and not waste his valuable time.
We analyse the businesses of our clients thoroughly. We analyse where they fit in their business environment and – most important – what makes them unique. We discuss the results of our analysis with our clients and get to an agreement about where they stand.
Then we wait for their input, what they want and how they want it. One very important thing is to keep the balance between things that everybody does and things which make them stand out from their competitors.
One of our marketing jobs is to teach people make the right decisions and look to the end. Like this we contribute to our clients’ success which is always ours too.
A good graphic design and interesting content will help to get your message across.
Graphic design is important, no doubt. People want to see nice things in a nice shape. But at the end of the day it is content that matters. Whatever you have to say, say it on your website. Make your point with text, images, if needed videos and examples in whatever form. Be reasonable in what you are saying and submit all positive information to visitors of your site.
Be available. Don’t annoy your visitors with forms and missing contact possibilities. An email account, a phone number is what people are looking for to communicate with a partner to be.
In the end it is a long term connection with a new client what you are after, don’t you ever forget that.